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'DIFFUSION - A NEUTRAL AGENDA'

FROM MY FINAL MAJOR PROJECT I UTITLISED THE SAME INITIAL CONCEPTUAL IMAGERY AND FOCUSED ON ASPECTS I COULD USE TO CREATE A COLLECTION THAT TARGETS A DIFFERENT TARGET AUDIENCE. MY FMP COLLECTION WAS AIMED AT A HIGH-END MARKET AND I WANTED THIS DIFFUSION TO TAKE ASPECTS LIKE QUALITY AND ATTENTION TO DETAIL SHOWCASED IN MY FMP BUT IN WITH SIMPLIFIED SILHOUETTES AND PROCESSES TO APPEAL TO A MID MARKET DEMOGRAPHIC.

 

I WANTED TO HONE IN ON THE MASK MOTIFS PRINT ELEMENT AND EXPAND ON THIS IN A DIFFERENT WAY FOCUSING IN ON PLACEMENT AND DETAILING. COLOUR PLAY WAS A IMPORTANT FEATURE IN MY FMP COLLECTION AND I WANTED THIS RANGE TO SUPPORT THIS ASPECT BUT INSTEAD INTRODUCING A GREY SCALE PALLET WITH ACCENTS OF COLOUR INSTEAD USING CONTRASTING SHADES TO COMPLIMENT THE MORE MUTED TONES. THE COLLECTION THEREFORE HAS A MORE PRACTICAL ESSENCE WITH TECHNICAL FEATURES LIKE POCKETS, FASTENINGS  BEING BROUGHT TO THE FOREFRONT AND A MORE COMFORTABLE ATHLEISURE ELEMENT EMERGING. 

Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
Sean OConnor updated portfolio for video
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