MENSWEAR DESIGNER

FROM MY FINAL MAJOR PROJECT I UTITLISED THE SAME INITIAL CONCEPTUAL IMAGERY AND FOCUSED ON ASPECTS I COULD USE TO CREATE A COLLECTION THAT TARGETS A DIFFERENT TARGET AUDIENCE. MY FMP COLLECTION WAS AIMED AT A HIGH-END MARKET AND I WANTED THIS DIFFUSION TO TAKE ASPECTS LIKE QUALITY AND ATTENTION TO DETAIL SHOWCASED IN MY FMP BUT IN WITH SIMPLIFIED SILHOUETTES AND PROCESSES TO APPEAL TO A MID MARKET DEMOGRAPHIC.

 

I WANTED TO HONE IN ON THE MASK MOTIFS PRINT ELEMENT AND EXPAND ON THIS IN A DIFFERENT WAY FOCUSING IN ON PLACEMENT AND DETAILING. COLOUR PLAY WAS A IMPORTANT FEATURE IN MY FMP COLLECTION AND I WANTED THIS RANGE TO SUPPORT THIS ASPECT BUT INSTEAD INTRODUCING A GREY SCALE PALLET WITH ACCENTS OF COLOUR INSTEAD USING CONTRASTING SHADES TO COMPLIMENT THE MORE MUTED TONES. THE COLLECTION THEREFORE HAS A MORE PRACTICAL ESSENCE WITH TECHNICAL FEATURES LIKE POCKETS, FASTENINGS  BEING BROUGHT TO THE FOREFRONT AND A MORE COMFORTABLE ATHLEISURE ELEMENT EMERGING.